Managing your creative projects is no easy feat. Not only do you have multiple jobs on the go, you also have to resource tasks, chase feedback and approvals, brief changes, stay on budget, and meet deadlines, among other tasks.
For this reason, more brands are turning to marketing project management software to take back control of their projects. However, while some businesses have caught on to the benefits, there are still many marketers that trudging through their work day without an effective tool. According to the 2017 In-House Creative Industry Report, 71% of those surveyed said they didn't use a tool to streamline their project management. So what's holding them back?
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If you are in marketing, whether it be retail or a corporate brand, it?s likely that you manage thousands of digital assets.Digital assets can describe anything from photography, logos, illustrations, animations and audiovisual media to presentations, spreadsheets, word documents, and other digital formats and their associated metadata.
Inthe past, digital assetswere typically managed in-house, hosted on servers or saved across various media. Access could be anything from an organised archive system, to attachments on an email in a random persons? over full inbox. Hunting for these marketing assets was frustrating, unnecessarily time consuming and sometimes the logo, PDF or imageyou were looking for had simply disappeared into thin air.Luckily, things have progressed, and the use of digital asset management software or DAM is becoming the norm for most brands and other organisations.
If you?re not following the norm just yet, these 10 benefits of a digital management system might be enough to convince you it is time to make the change.
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This month, we are excited to announce a new Admation's 'In Progress' list, that is going to help you manage your marketing projects.
Projects are now visually displayed on the 'In Progress' Board. Basically, this is a series of lanes (columns) that represent a week (or a day). Each lane displays projects that have a delivery deadline in that week, with details including project name, project id, campaign, team members and project status.
This 'In Progress' board is designed to give you and your team greater transparency of projects in progress, soyou can easily see what projects lie ahead, and what deadlines are looming.
Projects can also bedisplayed by days as seen below.
We are confident you are going to love this new 'In Progress' view, watch ourshort 90-second video to see how it works or reach out to the admation support team for more information.
To learn more about admation's key features, and how this marketing project management software could benefit your creative team download out 'Admation at a Glance' Guide now!
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Read more Servicing the advertising and marketing industry over the past 15 years, we've had the opportunity to meet with many stakeholders across the business spectrum. This has allowed us to review and observe their processes and approval workflow, and the different ways in which businesses are managed and operated.
With this, we've decided to share some of our learnings and observations with our Best Practices series. In the coming months, we'll be posting a series of articles featuring everything from meeting client deadlines to managing your resources to improving your team efficiency, and more!
So stay tuned. To kick off the series, we invite you to read our Best Practices for meeting client deadlines below.
Your resources are the heart of your operations when it comes to delivering on creative projects, not just in terms of creative energy but bringing the work to fruition. Poor resource management can lead to terrible habits such as missing deadlines, overspending and producing mediocre campaigns. The questions is, how do you manage your agency resources in a way that enhances your operations?
To figure out how to manage agency resources effectively in your business, take a look at our best agency resource management techniques below.
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