Blog

From marketing operations best practices to industry insights, the Simple blog delves into all things relating to managing marketing projects, brand assets and technology.

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Why is a DAM Important and Why Should You Have One?

We know how you feel, digital marketing is becoming increasingly complex with more channels, more strategies, more competition, and, yes, more digital assets. Yet, it’s crucial that all your processes are as efficient and your team as productive as possible.

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15 Tips to Help You Master Marketing Planning

Former Unilever ANZ vice-president of marketing and previously Kellogg ANZ marketing director John Broome — now chief executive officer of the Australian Association of National Advertisers — has seen more marketing plans than most of us have had hot breakfasts. And the marketing planning process in the under-pressure fast-moving consumer goods sector is arguably more disciplined and rigorous than in any other.

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Fix Your Marketing Process and Fix Your Inner Winner

So you’ve recently started a new job. Your boss asks you to take charge of the latest digital marketing campaign. No problem – you did that in your previous gig. Then she goes on holiday for two weeks. The afternoon before she leaves, she sends you an email with some instructions and contact numbers. You don’t have the chance to review it with her. The next day, you realise you don’t know your brand’s performance benchmarks, or whether anyone needs to approve the creative, and you’re missing a few log-ins.

Simple.io appoints Darin Lloyd as new CEO

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Manage the review and approval of marketing video content with admation

As predicted, video marketing continues to grow as the preferred way to connect with consumers. InVideo report that by 2022, onlinevideos will make up more than 82% of consumer internet traffic, Studies show that 54% of consumers want to see more video contentfrom a brand or business they support, and MarkinBog report that87% of marketing professionals use video as a marketing tool. So why is video outperforming other types of content? For starters, video is more accessible for viewers as it utilises the two top senses: sight and hearing. We also process video content exponentially faster than written content. That?s 60,000 times faster if reports are accurate. Subsequently, marketers are finding it easier to illicit an emotional response and build trust through video content.

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Together we Work Better: Admation Simple

We are passionate about making marketing work better. So today, we are thrilled to announce the merger ofAdmationandSimple.With both companies leaders in marketing operations and retailmarketing workflow technology, it made perfect sense to come together as the new Simple.But it is not just the technology at the heart of this merger - it's the combination of technology with people, processes and insights.

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Best Practices for growing your ad agency

To grow your ad agency, you not only need a solid vision, you need to implement failsafe strategies and practices to ensure that you accomplish your goal. The last 12 months are a reminder that we operate in a highly competitive industry and agencies need to be adaptable to cope with the rapidly changing landscape. So how do you grow your ad agency with the current landscape? Well here are some best practices for growing and thriving in your ad agency.

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Managing Creative Teams 2021 and Beyond - The New Normal

The COVID-19 pandemic had a profound effect on the world. It changed the way businesses work, how they acquire customers, and, unsurprisingly, the way they market themselves. As a result, creative teams were not spared any disruption during 2020. They faced new challenges, but going into 2021, they also have a unique opportunity to take advantage of the market evolution and changing customer needs. But what were the challenges in 2020, and what will be the new normal in 2021 and beyond. Let's look. The Past Year With more people using the Internet and social media than ever before, the COVID-19 pandemic accelerated many businesses' digital transformation efforts. As a result, the need for digital content exploded, with consumers now not only needing but also expecting digital engagement.

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Admation Awarded Fastest Implementation Software

The pace of the marketing and advertising industry is well documented and felt by most working in different roles across the industry. The market demands that creative teams are quick to respond to the demands of consumers and the businesses that service them. So when it comes to the tools that creative teams rely on to deliver campaigns, it is critical they can be quickly adopted and meet their needs. The Software Suggest Recognition Awards 2021 recently awarded admation with two gongs forFastest Implementation Software andBest Software. It's always a good feeling when our creative project management software is recognised in the industry as it shines a light on the hard work we do and the value we deliver our customers around the globe.

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All you need to know about marketing compliance

Like every industry, marketing is bound by its own spiderweb of regulations and layers of compliance that must be adhered to. There are legal and regulatory standards that need to be adhered to and they can be set and enforced by both external and internal bodies.

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Tips To Deliver Creative Marketing Projects on Time

Aah, deadlines. As a marketer you'll face a lot of them. Actually, when you manage creative projects, they?re par for the course. Some of them you make, and it?s inevitable that you?ll miss some. Hey, it happens, and most clients understand if you miss one occasionally.

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How to Improve Operations with Marketing Project Management Software

In today's dynamic business landscape, marketing managers and creative teams are constantly immersed in a whirlpool of tasks that demand considerable time, resources, and effort. Crafting groundbreaking creative content is no small feat; it is a monumental undertaking that involves a myriad of complex processes. While different businesses have distinct methods of navigating this complexity, it's clear that the discipline of Creative Operations is coming into its own, evolving into a formidable force that is steering this industry to new heights.

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Steps to Create a Pain Free Marketing Approval Process

Effective marketing has now become more important than ever for a successful business. The tempo of marketing has also increased as many businesses are seeking that competitive edge in the market. That means more ads, more content, more concepts, more proposals, and more presentations. The problem is that many businesses continue to use a traditional ?chain of command? process for reviewing and approving marketing projects. Inevitably, at some stage, this leads to project delays, budget blowouts, frustration, and irritation. These delays lead to wasted time and missed opportunities, a bad combination for any effective marketing process.

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Avoid these common marketing project mistakes

Marketing teams and advertising agencies are juggling a lot when it comes to projects. There are tenders, fierce competition between other agencies, approval processes, assets, legalities, and a raft of other factors that need to be managed correctly for your campaigns to be a success. With so many moving parts, there is also plenty of scope for errors that can prove to be highly costly and lead to project management failure. Some of the leading causes include:

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Manage your Marketing Briefs with these easy steps

When it comes to project management, people often focus on the planning, implementation, and results of the project. And it's no different for marketing projects. But did you know that way you start the project is just as critical to its success as the other steps during the process? In fact, a project intake process is closely linked to the success of the project. Why? It's simple. It ensures consistency.

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Admation appointed to help M&C manage the ONS 2021 Census Campaign

Once in a decade, the Office for National Statistics (ONS) runs a survey to provide the most accurate estimate of the people and households in England and Wales.

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Is it Time to Review and Optimise Your Marketing Approval Process?

In 2023, companies are facing a host of challenges, including tight budgets and increased workloads. Amid these constraints, it is essential to find ways to streamline processes and optimize efficiency. For marketing teams, this means taking a critical look at existing processes and workflows and identifying areas for improvement. By optimising approval workflows and communication channels, teams can collaborate more seamlessly and improve productivity, even in the face of budgetary constraints and increasing workloads.

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Five Trends For Marketing Project Management in 2021

The start of any year is a great time to get on the front foot and look at the processes and tools you have in place to streamline your marketing projects for the year to come. While many of us may be a bit more cautious about what trends we prepare for, thanks to the volatility of 2020, at we now have a better idea of what to expect. 2020 has completely changed the landscape of the modern working environment, with up to 60% of Australian workers now preferring to work from home, or have a work and office home split. Last year may have seen marketing teams implement rushed systems for remote working, but this year will be the time to hone in on them, making operations and project management even more streamlined. Businesses who take the time to actually look at what processes they have in place and improve them will ultimately receive the biggest benefits.

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Marketing Operations Trends and Planning for 2021

2020 has been a tough year for businesses globally. The Covid-19 pandemic and the lockdowns and economic downturn that followed has wreaked havoc in many markets with some businesses struggling to survive. For instance, in the US alone, nearly 163,700 businesses closed since 1 March, with over 90,000 closed permanently. This means that now, more than ever, effective marketing is paramount if businesses want to be successful. Marketing operations stand central to the efficiency of a businesses marketing activities. It will therefore have to adapt to the changing marketing landscape in the wake of the pandemic.

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Streamline Your Marketing Process with Approval Workflow Software

The marketing world is competitive and the margins are often tight. There are very few organisations large or small that can afford to bleed money due to poor processes. It is important to streamline the entire marketing process as much as possible so that your marketing projects are not getting mired in endless revisions, stuck in approval stages, delayed by unresponsive stakeholders or landing you in trouble. If your operations aren't compliant or in line with industry legislation, the consequences can be costly but are also avoidable. The team at admation feel your pain, so we have put together some practical tips to help you gain more efficiencies in your operations. This resource will help you save money, allow you to take on more projects and reduce your stress levels overall. So bookmark this one!

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a2 Milk Company implements admation to replace manual processes

The a2 Milk Company is an ASX and NZX-listed business with products across Australia, New Zealand, Greater China, the US, and building into markets in Hong Kong, Singapore and Vietnam. With strong recognition in their home market of Australia and a growing presence overseas, brand awareness and meeting market demand are high on the a2 priority list. Earlier this year, the a2 Milk Company engaged with admation to help implement a better system for managing their brand workflows. They were looking for a way to replace the manual processing of artwork as well as streamline their packaging approvals.

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Deliver Marketing Campaigns Faster with Workflow Management Software

In today?s digital world, marketing teams are under the pump more than they have ever been before. The average marketer is producing 75% more content than they were this time last year while also trying to juggle an average of 6 social media sites at once. Add marketing campaigns, projects, and people management to the mix and it?s no wonder that marketers are feeling stretched for time when it comes to meeting their deadlines.

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How Marketing Teams Work Remotely Productively

2020 has forced many industries and professions to re-think how they operate in order to stay afloat. Many who typically work in offices, have made the move to work remotely. Marketing operations and creative teams, have had to abandon their offices, along with many of the processes that come with them. They have had to adapt to new ways of working in order to deliver the their projects.

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Streamline and Optimise Marketing Projects with Approval Workflow Software

In today's fast-paced marketing landscape, staying ahead requires embracing innovative solutions. One such solution that has gained significant traction among marketing teams and ad agencies is marketing approval workflow software. If you're not familiar with this game-changing tool, now is the time to catch up and understand why it has become an essential component for managing successful marketing projects.

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9 habits of highly successful Marketing Project Managers

We talk a lot about efficiency in our blogs - the tools, templates, processes - all those things that can help streamline your project management. But there's another side to this trait that we haven't really touched on.

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Maximize ROI with these marketing software adoption tips

According to the Project Management Institute?s Pulse of the Profession 2020 report, 11.4% of of resource investment is wasted because of poor project performance. This is largely determined by the quality of your organizational structure and the marketing project management software you use to execute it. In addition to developing the right culture around project management within your marketing team, you?ll need to be strategic about how you incorporate new tools and systems.