Blog

From marketing operations best practices to industry insights, the Simple blog delves into all things relating to managing marketing projects, brand assets and technology.

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Admation's approval checklists to manage marketing compliance

As marketers, each day you are managing an increasing number of creative projects - digital, print and video, as well as a range of content including e-books, whitepapers and blog articles. It is not uncommon for each project type to have a different set of requirements that need to be met for approval and marketing compliance. One of the most common marketing challenges our clients' experience is staying on top of these requirements throughout the marketing approval process, and ensuring they comply with corporate governance and industry regulations. As a result, your marketing compliance can be compromised.

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How to successfully implement creative project management software

So you?ve finally selected your project management software and you can?t wait to roll it out to your wider team. When implementing your project management software, it?s crucial to ensure that you adopt the best strategy and involve the right stakeholders. Drawing on years of industry experience and feedback, we?ve put together admation?s top tips for getting the most out of your new project management software.

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5 admation features to help agency client service manage projects remotely

As many businesses across the world continue to work remotely, it is important to continue to review processes and the tools been used to deliver projects. Over the next month,we will reviewthe somekey admation featuresand look at how they help different teams manage projects, clients and resources while working remotely. Let's kick things off with ad agency client service.

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Key Steps for Successful Marketing Project Kick-Off in 2024

The kick-off meeting for your marketing project is not just a formality—it's the cornerstone of your project's success. It equips your team with a clear understanding of the project's scope and sets precise expectations. Given the evolving landscape of creative projects and marketing campaigns, understanding how to leverage this meeting in 2024 is more critical than ever.

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The cost of not implementing agency management software

Still playing with outdated tools? Have you ever wondered about the impact of using old tools instead of project management software for advertising agencies to manage your creative projects? The simple answer is this: it?s costing your business money. And probably more than you think. So let?s take a closer look at what?s happening at an operational level and how an efficient tool can really change things up.

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Tourism Australia ventures out with admation for streamlined approvals

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events dedicated to making Australia one of the most sought-after destinations in the world. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

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Discover 9 admation features that help you manage project tasks

Admation blends a number of great features together to offer one fully-integrated solution to help you manage your creative projects. This week we?re going to take a closer look at admation's project managementand approval workflow features to demonstrate how its inbuilt tools can help you and your team work more effectively.

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Marketing approvals - what is the real cost?

Budgeting can blindside even the best of us. Take an artist for example. It?s easy to calculate the cost of the tools necessary to create an art piece, but it?s far more difficult to account for the time and energy that goes into creating it. In fact, the latter is easily overlooked. Producing marketing collateral is not dissimilar. It?s easy to see the straight-up costs like production and media on your project, but what about the ?blind? costs that are pushing your budget into the red? Costs that are generally overlooked are incurred during the marketing approval process, which means your current process might be costing you more time and resources than you think. You will be surprised, possibly even shocked?

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Implement admation project management software remotely

Admation is cloud-based project management and approval workflow software that is perfect for both in-house and remote workers. Admation can be accessed online day or night, making it one of the key tools for clients currently working from home. The software also consolidates many project management tools into one shared space. This means that remote teams working from several different locations can still collaborate with full transparency over their projects and approvals.

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Best Practices for successfully managing remote teams

Over recent times and with the advantage of technology and cloud-based solutions, Australia has experienced a surge in the number of professionals working remotely. That number increased exponentially in just a matter of a few weeks due to the Covid-19 pandemic. Never before have so many marketing teams worked remotely all at the same time.

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Admation features helping remote teams manage marketing projects

None of us could have foreseen the circumstances that forced many businesses to transition to remote work overnight. To be honest, if it weren?t for the cloud-based tools we were already using, we might have struggled to switch to a remote-based business. We?re hearing much the same from our clients, many of whom are really seeing the benefits of our admationproject management software now that their teams are scattered throughout individual home offices.

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Larry's tips on productivity and wellbeing while working remotely

Let me introduce you to Larry. He has been an instrumental part of our business for over 15 years and we consider him very much part of the automaton family. Currently as our Development Manager, Larry manages our development team which involves scheduling tasks and priorities, supporting the team when they hit roadblocks, and managing the process from requirements to delivery.

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Automaton transitions from office- to work-based business in one day

In view of the Covid-19 pandemic, we recently made a decision to trial a company ?remote workday?. We were keen to see how we performed as a business in the event that we temporarily closed our office doors to protect our staff?s wellbeing.

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Admation makes SoftwareWorld's top 10 list for best ad agency software

We were thrilled to hear the news that admation made SoftwareWorld?s top 10 for being the best advertising agency software in 2020.

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How to keep your business operational during the Covid-19 crisis

In just a few months, Covid-19 has become a world-wide pandemic. According to WHO?s latest Situation Report dated 4 March, 93,090 global cases of the disease have been reported with 76 countries now impacted. Considering the world?s population, the figures demonstrate the emergency response has been swift. However, the long-term impact cannot be predicted. And while it?s easy to crunch numbers, it?s important to acknowledge that these figures are real people, a small per centage of whom have died from the disease.

Transurban selects Admation's Marketing Management Software

As one of the world?s largest toll-road operators, Transurban build and operate road tolls that deliver real and lasting benefits to cities and their communities. Transurban are responsible for major infrastructure initiatives across Australia and North America, including:

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Tips to avoid the pitfalls of implementing project management software

So you've finally selected the right project management software for your business, and you're keen to move on to the implementation phase. Before you do anything, make sure you read our top 7 tips on how to avoid the common pitfalls of a software implementation like this.

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Tips for Creating a Never-Say-No Business Case for MRM Software

You know you have an issue when your marketing resources are flat out on the desk again bemoaning too much work. Is it because of the seemingly endless rounds of artwork changes? Is it never knowing which project to focus on first? Is it the fact that your resources can never catch a break? One thing?s for certain, your marketing campaigns are nearly always over deadline and budget which is costing your brand money. It appears you?re not alone. According to Capterra: ?Fewer than a third of all projects were successfully completed on time and on budget over the past year.? But you?re no longer satisfied working in perpetual chaos because you know now that MRM software can bring ease to your marketing campaigns. Marketing Resource Management (MRM) softwareis now your new secret weapon to best practice task management and resource planning. So what now? The next step is to create a business case to take to senior management. Recommended reading:Best Practices for Selecting and Implementing MRM Software

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Top Tips for Making the Switch to In-House Marketing Management

If you are looking to leave agency marketing behind and build an in-house team, you are not alone. Big-name brands like Sprint and Netflix have internalised their marketing projects and the benefits are clear. You have more control over your branding, a better connection to your customers, and a dedicated team of brand experts working on your creative content.

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Stay a head of the game with agency project management software

We say it so often it's almost become a catch cry. However, the truth is ad agencies are having to do more with less today. Without doubt, the demands of omni-channel marketing have created a surge in the production of marketing and advertising content. But like most things there's more to the story.

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Client Case Study: Great Southern Bank's Success Story with Admation

Introduction to the Client:Great Southern Bank, a prominent financial institution in Australia, has been dedicated to providing financial, health, and insurance solutions to a vast customer base exceeding 500,000 individuals. With a strong presence across the country, boasting more than 50 branches, Great Southern Bank is on a mission to enhance the lives of its customers by delivering value-driven banking services.

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Is your marketing project management software comprehensive enough?

The 2019 Inhouse Creative Industry Report by Boss and Cella has unearthed some interesting results this year. The report surveyed 425 leaders in both creative teams and inhouse agencies to find where efficiencies and challenges loom across the industry. To understand the magnitude of content production today, the report provides a section outlining project turnover according to team size. For example, last year 25% of teams comprised of more than 50 people churned out between 2,000 and 2,999 projects. In a Goliath effort, 21% of teams with 30-50 people completed somewhere between 3,000 and 3,999 projects. Medium sized teams of 11-30 people were hardly twiddling their thumbs, with 31% producing between 1,000 and 1,999 projects.

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Client Win: Havaianas select admation to manage marketing projects

Originating from Brazil, Havaianas is a global brand known for its innovative sandals. The original design was inspired by the Japanese zori sandal and was patented back in 1966. The brand became a household name back in 2000 when the Havaianas flip flop became a popular trend. In Australia today, the brand is known for its range of cool and colourful thongs.

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Improve the way you evaluate and manage your creative team?s workload

It?s not uncommon for project work to ebb and flow. During peak periods which could be seasonal your creative team will be under more pressure to increase their output. However, when teams are consistently battling high-pressure workloads it can lead to resentment, stress, even burnout. We recently detailed the incident of creative burnout and provided some advice on how to avoid it.

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Is it time to review how your Martech tools are stacking up?

Recently there has been a lot of talk in the industry about marketers losing productivitydue to maintaining so many Martech solutions. With this, we felt it was time to review our own Martech to ensure that what we use is still relevant to our business and processes.

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The Just Group selects admation to streamline digital production

The Just Group oversees a portfolio of seven brands which includes Just Jeans, Jacqui E, Jay Jays, Portmans, Peter Alexander, Dotti and Smiggle. Withsuch a vast portfolio to manage, the business's in-house digital team produces a high volume of marketing content. This content includes eDMs, web copy and social media posts.