Blog

From marketing operations best practices to industry insights, the Simple blog delves into all things relating to managing marketing projects, brand assets and technology.

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The Case for Integrated Marketing Project Management Software

Why Project Management Alone Isn’t Enough for Marketing Teams Marketing has evolved into a highly dynamic, multi-layered function. Today’s teams aren’t just managing campaigns—they’re overseeing a complex ecosystem of deliverables, cross-functional dependencies, stakeholder reviews, and compliance approvals. While project management software is critical, it’s no longer sufficient in isolation. To succeed, teams need robust marketing project management software that also integrates resource management, task tracking, approval workflows, and marketing compliance. This article explores why disconnected tools and traditional project management and project tracking systems fall short, and why integrated creative workflow platforms—like Admation—are fast becoming essential to marketing success.

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How to Take the Pain Out of Managing Marketing Requests

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Simplifying Cross-Organisation Marketing Approvals and Staying Compliant

For marketers working inbanking, insurance, or financial services, delivering a campaign isn’t just about creative ideas and smart messaging — it’s about getting every piece of content signed off by the right people, often acrossmultiple organisations.

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Essential Guide to Creative Project Management

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The Hidden Cost Inefficiencies of Marketing Operations + Workflows: Impacts and Solutions

How I Help Marketing Teams Tackle Compliance: My Go-To Tips

Marketing compliance is no longer optional—especially if you’re working in highly regulated industries like finance, healthcare, insurance or pharmaceuticals. The stakes are high, and the rules are constantly evolving. Navigating this complex landscape requires more than just checking boxes; it demands a proactive and structured approach.

How to Keep Your Brand Consistent Across Teams & Markets

Brand consistency is the backbone of a strong, recognisable business. When customers see the same messaging, visuals, and tone across all marketing campaigns and all touchpoints, they build trust and familiarity with your brand. However, maintaining brand consistency is a challenge, especially when multiple teams, regions, and stakeholders are involved. With the rise of digital marketing, social media, and global expansion, brands must ensure that their messaging and identity remain cohesive, no matter where or how they are presented.

Why Every Business Needs a Brand Management Solution

Introducing Admation’s Brand Manager: The Smart Way to Centralise and Control Brand Assets Consistency is key when it comes to brand management. Whether you’re managing a large enterprise or a growing business, maintaining brand identity across multiple channels, teams, and external partners can be challenging. Brand equity, the value consumers assign to a brand based on their experiences and perceptions, plays a crucial role in distinguishing brands in the marketplace and driving higher revenue. That’s where Admation’s Brand Manager comes in.

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Mastering Marketing Approval Management: 5 Best Practices for an Efficient Approval Process

Nine out of 10 marketers sayapproval delaysare the top reason they miss deadlines. And while this might seem like a passing problem, it doesn’t take long to become embedded in the culture of an organisation. Another deadline missed because no one’s managing your marketing approvals? Nevermind — there’s always tomorrow. An efficient approval process is essential to prevent these delays and ensure smooth operations.

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Simplify Your Martech Stack in 2025: A Strategic Guide for Marketing Operations

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Why Brands Must Define and Establish Marketing Operations and Processes

As brands navigate increasingly complexmarketinglandscapes, defining and establishingmarketing operationsand workflows is essential. This is particularly crucial for brands collaborating with a hybrid mix of internal teams, creative agencies, digital teams, and advertising agencies. By owning the workflow, brands can maintain control, protect their integrity, and ensure efficiency and compliance across campaigns.

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Why the New Year is the Best Time to Review Your Marketing Workflows

For marketing operations professionals, the New Year is more than a fresh calendar—it’s a critical opportunity to step back, reflect, and make strategic adjustments to your marketing workflows, approval processes, and tools. This period is often a rare lull between major projects, providing the space to evaluate past performance, identify inefficiencies, and set the foundation for a more effective year ahead.

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Got Bad Briefing Habits? Here's How Admation Helps You Brief Better

The creative brief isn’t just paperwork; it’s the cornerstone of yourmarketing project. Yet, briefing often turns out to be a challenge even for seasoned professionals. A well-written brief should confidently leverage creative and strategic assets, allowing for a more organic and impactful creative outcome without the need for excessive control. A startling study points out that a whopping 30% of agencies’ wasted time can be attributed to poor client briefing. That inefficiency translates into more than just lost time—it affects your project management, strains your internal resources, and slows down your go-to-market strategy. If you find yourself bogged down by ineffective briefing habits, it’s high time to review how you manage your project briefs for a better creative workflow and enhancedmarketing project management.

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How to Write the Perfect Marketing Brief in 13 Essential Steps

Introduction: The Power of a Well-WrittenMarketing Brief

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How to Provide Effective Feedback in Marketing Approvals

In managing and delivering creative and marketing projects, feedback is essential. It’s the compass that directs your campaigns toward achieving their goals, ensuring your brand message is both consistent and powerful. But as crucial as feedback is, it’s not just any feedback that drives success—it’s the right kind of feedback. We’ve all been on the receiving end of vague or contradictory feedback that muddles more than it clarifies. So, if you’re in the position to provide feedback, how can you avoid common pitfalls and contribute constructively?

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The Risks of Not Using Marketing Resource Management (MRM) Solution

We’ve talked about the benefits of using a MRM tool such as Admation but it’s equally important to understand the risks of not using one. Here’s a deeper look at the risks and their impact marketing projects as well as marketing or creative teams when marketing resource management software is not utilised.

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Why Project Management Software Without MRM is Incomplete

Why Project Management Software Without MRM is Incomplete The complexity of marketing requires more than just basic project management software. Marketing departments manage increasingly intricate campaigns, spanning multiple channels, that generally require management of internal and external stakeholders, compliance with increasing regulations and legal requirements, and smaller budgets. But too often, organisations rely on project management tools that lack key functionalities, especially Marketing Resource Management (MRM). This oversight can severely hinder a marketing team’s ability to perform at its peak.

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Maximising Martech Adoption and Utilisation: Unlock the Potential

Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a cluttered landscape of new marketing technologies, each claiming to offer marketers a unique solution for optimizing various facets of the marketing ecosystem—from customer relationship management to content distribution and advertising technology. Unfortunately, these tools exist in isolation. They have not been integrated into a unifiedmarketing project managementsystem orapproval workflow, and as a result, their dashboards are virtually empty and their advanced features underutilized. According to a recent report, themedium number of marketing toolsamarketing teamuses is 20 to 29, but nearly 10% of teams are using 40 or more. This overabundance often creates bottlenecks in integration, complicatesmarketing approvals, greatermanual workloads, and obstructs the path to effectivemarketing project management. In turn, this fragmentation establishes operational silos and reduces the value of even the most feature-richmarketing project management softwareto a mere desktop ornament.

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Why Digital Asset Management is Essential for Brand Consistency

Maintaining brand consistency across all channels is a challenging yet crucial task. Brands must present a unified image, whether interacting with customers on social media, emailing campaigns, or updating their website.

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Maximising Marketing Efficiency Through Resource Management Automation

Efficient resource allocation is the cornerstone of successful marketing project management. In an increasingly competitive market, maximising resources while maintaining high-quality outputs is more crucial than ever. Automation has emerged as a powerful tool to achieve this balance, transforming how marketing teams operate and manage projects.

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The Dirty Dozen: 12 Common Marketing Problems Simple Solves

Running marketing using spreadsheets, email and other tools that aren’t fit for purpose? The result is hours of time wasted each week in inefficient processes, opportunities lost through lack of visibility and co-ordination, increased risk due to errors and inconsistencies, and other marketing problems.

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Benefits of Adopting Marketing Resource Management Software

Simple Marketing Resource Management Effective resource management is the cornerstone of successful marketing campaigns. Marketing Resource Management (MRM) is a strategic approach to optimising your team, budget, and tools to achieve maximum impact. By centralising resource information, MRM empowers you to make informed decisions, improve collaboration, and get the most out of your resource's skills and time.

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Beyond Project Management: The Critical Role of Integrated MRM

MRM: The Missing Piece to Your Marketing Puzzle Modern marketing has evolved into a complex ecosystem of interconnected campaigns, channels, and content. To navigate this landscape successfully, effective project management is paramount. However, relying solely on project management software without the integration of resource management and task management functionalities can lead to significant challenges. The reality is that marketing projects are multifaceted endeavours requiring a delicate balance of resources, timelines, and tasks. Without a unified platform that seamlessly integrates these elements, marketing teams risk inefficiency, missed deadlines, and ultimately, compromised project outcomes.

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Tips to Overcome Roadblocks in Your Marketing Approval Workflow

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Optimising Your Ad Agency for Peak Performance in 2024

The advertising industry thrives on a dynamic interplay of creative vision, strategic execution, and measurable results.While leadership, client relationships, and brilliant minds are all crucial ingredients for success, a key factor often gets relegated to the backburner: project and resource management. Today's marketing landscape is characterised by rising client expectations, data-driven decision making, and the ever-growing importance of ROI, so optimising your project and resource management practices is no longer a "nice to have" – it's a business imperative. Here's why:

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How Simple's Digital Asset Management Software Saved the Day

As a Chief Marketing Officer, my role involves ensuring our brand's presence is strong and that our team can respond swiftly to any opportunity that comes our way. Recently, I witnessed first-hand the critical importance of having a reliable digital asset management (DAM) system, through the experiences of one of my colleagues.