Marketing approvals are a critical part of every campaign, yet they’re often the biggest bottleneck. For marketing teams managing multiple assets, stakeholders, and compliance reviews, traditional methods like email chains, PDF markups, and offline feedback loops are time-consuming, inconsistent, and prone to error.
Even when teams adopt online proofing tools, if those tools aren’t powerful enough—or don’t support the full approval workflow—they quickly become a burden rather than a solution. As a result, teams often revert to old habits like using email to gather feedback, introducing confusion, missed updates, and compliance risks.
Admation is an all-in-one marketing project management and approval software platform built to solve these challenges. Designed for marketers, creatives, agencies, and compliance teams, Admation streamlines the entire marketing approval process—from briefing and asset creation to online proofing, review, and final sign-off. Read more
Retailpath’s enhanced Product Information Management (PIM) platform now enables retail marketing teams to push product data and digital assets directly to Shopify—automating product specs, images, and campaign content to accelerate eCommerce delivery.
What Is Retailpath? A Smarter Way to Manage Retail Product Content
Simple's Retailpath is an integrated retail marketing and product information management platform designed to help retailers manage everything from vendor onboarding to promotional execution—across both traditionalprint and digital + e-commerce channels.
Built specifically for complex retail environments, Retailpath brings together product libraries, PIM (Product Information Management) tools, and creative workflows into one connected platform. It supports marketing, merchandise, and eCommerce teams by providing a single source of truth for product data, specifications, images, video, and campaign assets. The platform includes features like approval workflows, digital templates, campaign planning, and studio-ready briefs to ensure speed, accuracy and compliance in every promotion. Read more Spreadsheets. Love them or loathe them, they’re still one of the most-used tools in marketing. Despite the rise of sophisticatedmarketing project management software, many teams still rely on spreadsheets to plan campaigns, track deliverables, and manage creative workflows.
And it’s no surprise. Spreadsheets are fast, familiar, and flexible. You can duplicate rows, bulk-edit data, and sort information in seconds. When deadlines are tight and campaign data is constantly changing, they often feel like the fastest way to get control of your work.
But there’s a catch. Spreadsheets used outside of yourcreative project managementplatform can create problems. Data becomes disconnected. Version control disappears. And approvals, deadlines, and compliance checks fall through the cracks.
That’s why we’ve taken the best parts of spreadsheets—and brought themintoAdmation.
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Why Project Management Alone Isn’t Enough for Marketing Teams
Marketing has evolved into a highly dynamic, multi-layered function. Today’s teams aren’t just managing campaigns—they’re overseeing a complex ecosystem of deliverables, cross-functional dependencies, stakeholder reviews, and compliance approvals. While project management software is critical, it’s no longer sufficient in isolation. To succeed, teams need robust marketing project management software that also integrates resource management, task tracking, approval workflows, and marketing compliance.
This article explores why disconnected tools and traditional project management and project tracking systems fall short, and why integrated creative workflow platforms—like Admation—are fast becoming essential to marketing success. Read more Brand consistency is the backbone of a strong, recognisable business. When customers see the same messaging, visuals, and tone across all marketing campaigns and all touchpoints, they build trust and familiarity with your brand. However, maintaining brand consistency is a challenge, especially when multiple teams, regions, and stakeholders are involved. With the rise of digital marketing, social media, and global expansion, brands must ensure that their messaging and identity remain cohesive, no matter where or how they are presented.
Read more Imagine this scenario: A seasoned marketer returns from long-service leave, energised and keen to re-immerse herself in her projects and collaborate with her team. However, what she encounters is a cluttered landscape of new marketing technologies, each claiming to offer marketers a unique solution for optimizing various facets of the marketing ecosystem—from customer relationship management to content distribution and advertising technology. Unfortunately, these tools exist in isolation. They have not been integrated into a unifiedmarketing project managementsystem orapproval workflow, and as a result, their dashboards are virtually empty and their advanced features underutilized.
According to a recent report, themedium number of marketing toolsamarketing teamuses is 20 to 29, but nearly 10% of teams are using 40 or more. This overabundance often creates bottlenecks in integration, complicatesmarketing approvals, greatermanual workloads, and obstructs the path to effectivemarketing project management. In turn, this fragmentation establishes operational silos and reduces the value of even the most feature-richmarketing project management softwareto a mere desktop ornament.
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