Product Information Management Software for Retail & E-commerce

Q: What PIM software do Australian retailers use?

Simple RetailPath is used by some of Australia's best-known retailers including The Good Guys, Spotlight, Mitre 10, IGA and Baby Bunting. RetailPath is purpose-built for the Australian retail market — managing product data from vendor to marketplace, and powering the catalogues, eDMs and digital promotions that drive sales across every channel.

Q: What types of retail businesses use Simple RetailPath?

RetailPath is used by retailers and e-commerce businesses across a range of categories: home and consumer electronics, hardware and trade, grocery and FMCG, fashion and apparel, health and beauty, and office supplies. It suits any retail business managing large product catalogues across multiple channels — particularly those with active promotional calendars requiring catalogue and eDM production alongside product data management.

Q: How does Simple RetailPath integrate with existing systems?

RetailPath integrates with vendor ERP systems to automate product data onboarding, pulling core product information directly into the PIM without manual re-entry. API integration is available for custom connections to internal systems, marketplaces and e-commerce platforms. Batch spreadsheet import is supported for vendors without direct integration. On the output side, RetailPath distributes product data to websites, marketplaces, in-store systems and print production workflows from the same central platform.

Rich, accurate product information is the foundation of every sale. Simple RetailPath is the product information management software built for retailers — centralising product data from vendors, enriching it for every channel, and powering the promotions that move product off shelves and out of carts.

From a single source of truth, marketing, merchandise and buying teams can manage products, build catalogues, run promotions and distribute content to websites, marketplaces and in-store systems — all in one platform.

Contact Sales

Centralise Product Data from Every Source

Build a master product database from vendor ERPs, spreadsheets or direct upload. Validate quality at entry so only accurate, complete product information enters your system.

Enrich Products for Every Channel

Add descriptions, specifications, marketing copy, images and video. Configure channel-specific information for Amazon, Shopify, catalogues, eDMs and in-store displays — all from one record.

Power Your Retail Promotions

Marketing teams self-serve from the product database to build catalogues, eDMs and digital promotions. Drag-and-drop templates, mud mapping and approval workflows mean promotions are produced faster, on brand and compliant.

Consistent Product Experience Everywhere

One approved, up-to-date product record pushes to every touchpoint — website, marketplace, eDM or store catalogue — showing the same accurate information, every time.

Our Customers

Create a Single Source of Truth for Product Data

Every product deserves a complete, accurate record. Simple RetailPath's PIM is a central repository that stores every data point a team needs — and keeps it in sync across every channel automatically.

• Build Rich Product Profiles: A single product record holds core data (name, description, SKU), product attributes (pricing, sizing, colour variants), specifications (dimensions, warranty, packaging), marketing copy and media assets, channel-specific fields for Amazon, Shopify and other marketplaces, store-level information for POS, and supplier details.

• One Update, Every Channel: Make a change to the master record and it flows through the entire system. Pricing, descriptions and images stay consistent across every platform with no manual re-entry, no version conflicts, and no outdated information reaching customers.

• Automate Vendor Data Intake: Retailers set the standards for the data vendors must supply. RetailPath validates data quality automatically at upload — missing or incorrectly formatted information triggers an automatic prompt back to the vendor. Connect via ERP or API integration for fully automated intake, or import by batch spreadsheet.

See vendor onboarding capabilities: Simple Retailpath

Retailpath: Create_Rich_Product_Information

Enable Marketing Teams to Self-Serve

When every team pulls from the same approved, current data, marketing can move at the speed retail demands — without waiting on other departments or manually compiling product content.

• Downloadable Marketing Profiles: Every product has a downloadable marketing profile drawn from the central database. Marketing teams select and configure the information relevant to their campaign, save configurations for recurring promotions or merchant requirements, and work with confidence that everything is approved and current.

• Flexible Product Information for Every Format: Shared attributes — sizing, colour variants — can be applied across a product group in one action. Unique attributes, warranties and channel-specific copy are maintained individually. The same product record supports every use case without duplication.

• Product Image Library, Built In: Manage the full image lifecycle inside the PIM. Set image order and sequencing for web and print, apply defaults, and use built-in cropping and swatch creation tools to customise imagery — without involving design teams or external agencies.

See digital asset management capabilities: Digital Asset Management

Retailpath: Downloadable_Marketing_Profile

Produce Promotions Directly from Your Product Data

Most PIM platforms stop at data storage. RetailPath goes further — giving marketing, merchandise and production teams the tools to turn product data directly into published promotions, without switching platforms.

• Integrated Retail Promotion Management: Set up the promotion brief, allocate pages to merchandise categories, and let buyers drag and drop products onto templates — all within RetailPath. Mud mapping tools let buyers preview page layouts before briefing the studio. A studio-ready InDesign file with product images, copy and pricing is generated automatically, reducing briefing errors and cutting revision rounds.

• Online Proofing and Approval Built In: Review promotional artwork online with mark-up tools. Product and price changes update via the PIM so the master file is always current. Change logs ensure every revision is tracked and communicated to the studio via summary reports — nothing gets lost between brief and final file.

• Compliance and Brand Control: Templated approval pathways ensure every promotion meets compliance and brand standards before it goes live. Collated feedback reduces review touchpoints. A disclaimer library ensures mandatory compliance copy is applied consistently across all promotional materials.

• Product History and Data-Driven Decisions: Every promotion is recorded — pricing, dates, performance context. Marketing teams can see which products have been promoted, at what price and how recently, before building their next campaign. Customised reporting gives managers visibility across the entire retail production process.

See compliance and approval capabilities: Marketing Compliance

Retailpath: In-built_DAM_to_manage_assets

Built for Retail, Not Adapted to It

Most PIM platforms are designed for manufacturers and brands distributing product data to third-party retailers. RetailPath is built from the ground up for retailers — vendor onboarding, promotion management, catalogue production and multichannel distribution are native, not bolt-ons.

Retail & E-Commerce

Manage product data and promotions end to end — from vendor to published catalogue, in one platform.

FMCG & Grocery

High-volume product ranges with frequent price changes and weekly promotional cycles — RetailPath handles the pace.

Home & Lifestyle

Complex product specifications, multiple image formats and catalogue-heavy promotional calendars managed from one source.

Multi-site & Franchise

Consistent product information and on-brand promotions across every store, region and marketplace from one central platform.

Simple RetailPath PIM Features

Product Library — PIM

Central repository for all product data, copy, attributes and media assets.

Product Groups & Variants

Manage shared attributes across product groups and unique attributes for individual SKUs.

Product Images

Set image order for web and print. Built-in cropping tools and swatch creation.

Vendor Onboarding

Automated product intake from vendors with quality validation at upload.

Batch Upload & ERP Integration

Import product data in bulk via spreadsheet, API or ERP integration.

Product Search & Filter

Find, manage and update products quickly across large catalogues.

Promotion Management

Set up retail promotions, allocate pages, load products and brief the studio — all in platform.

Mud Mapping

Drag-and-drop visual layout tool for catalogue and eDM page planning.

Studio-Ready Brief

Auto-generated InDesign file with product copy, images and pricing — ready for design.

Online Review & Markup

Annotate and approve promotional artwork directly in platform.

Disclaimer Library

Apply mandatory compliance copy consistently across all promotional materials.

Change Logs

Track every revision and communicate changes to the studio via summary reports.

Product History

Complete record of pricing, promotions and dates for data-driven campaign planning.

Quickview Preview

Preview product placement on page before briefing — buyers confirm before production.

Approval Pathways

Templated sign-off ensuring every promotion is approved before it goes live.

Frequently Asked Questions

What is product information management (PIM) software?

PIM software is a centralised platform for storing, managing and distributing product data — descriptions, images, specifications and pricing — across all sales and marketing channels from a single source of truth. For retailers managing large product catalogues across multiple channels, a PIM removes the manual re-entry, version conflicts and inconsistencies that come from maintaining product data in spreadsheets and disconnected systems. For a full explanation of how PIM works and what to look for when evaluating platforms, see the complete guide to PIM software.

What PIM software do Australian retailers use?

Simple Retailpath is used by some of Australia’s best-known retailers including The Good Guys, Spotlight, Mitre 10, IGA and Baby Bunting. Retailpath is purpose-built for the Australian retail market — managing product data from vendor to marketplace, and powering the catalogues, eDMs and digital promotions that drive sales across every channel. For a detailed look at how Retailpath handles the end-to-end retail workflow, see What Is Simple Retailpath.

What types of retail businesses use Simple Retailpath?

Retailpath is used by retailers and e-commerce businesses across a range of categories: home and consumer electronics, hardware and trade, grocery and FMCG, fashion and apparel, health and beauty, and office supplies. It suits any retail business managing large product catalogues across multiple channels — particularly those with active promotional calendars requiring catalogue and eDM production alongside product data management. For more on how Retailpath applies to specific retail operations, see the Retail & E-Commerce use case.

How does Simple Retailpath differ from other PIM software?

Most PIM platforms are built for manufacturers and brands distributing data to retailers — they store and syndicate product information, but stop there. Retailpath is built for retailers. Alongside full PIM capabilities, it includes integrated retail promotion management: marketing teams build catalogues, eDMs and digital promotions directly from the product database, using mud mapping, studio-ready InDesign briefs, online proofing and templated approval workflows — all without leaving the platform. No other PIM includes this end-to-end retail workflow. For a detailed comparison of Retailpath against standalone PIM tools, see What Is Simple Retailpath.

How does Simple Retailpath integrate with existing systems?

Retailpath integrates with vendor ERP systems to automate product data onboarding, pulling core product information directly into the PIM without manual re-entry. API integration is available for custom connections to internal systems, marketplaces and e-commerce platforms. Batch spreadsheet import is supported for vendors without direct integration. On the output side, Retailpath distributes product data to websites, marketplaces, in-store systems and print production workflows from the same central platform. For a full overview of platform capabilities, see Simple Retailpath.

Can external vendors upload product data directly?

Yes. Vendors upload images, video and product information directly into Retailpath via a dedicated vendor portal. Data is validated automatically at upload against your quality standards — missing or incorrectly formatted information triggers an automatic prompt back to the vendor, removing the back-and-forth from your team’s workload. ERP and API integration is available for fully automated intake at scale. For more on the vendor onboarding workflow, see Simple Retailpath.