Spreadsheets have traditionally been used by marketing teams and ad agencies to track approvals, manage resources and timelines, allocate tasks and more. But recently the demands on marketing teams and agencies have increased and the needs of their clients have changed, so the tools traditionally used are not longer suitable for managing creative projects.
Unfortunately, spreadsheet programs like Excel or Google Sheets lack the flexibility to manage project resources in the modern world. As the industry has evolved, creative teams have found they are managing increased volumes of clients, projects and up-to-date information and spreadsheets are no longer able to keep up. They quickly become inaccurate, inefficient, and ineffective. That's where marketing project management software comes in.
Admation is a marketing project management software that allows you to manage your projects and resources with ease. Rather than using inflexible spreadsheets to try and keep track of deadlines or liaise with external stakeholders, admation integrates your project management with your resource, asset, and approval management in the one easy-to-use software.
If you're still following the old school path of using spreadsheets, potentially wasting precious time or risking more mistakes, here's why marketing project management software is better than using spreadsheets.
Read more It’s a simple fact, marketing has always been important for any business to drive sales, improve brand awareness and achieve success. Today, it’s more important than ever in times where a competitive market expects more innovation, more creativity, and better engagement.
But here’s the problem, it isn’t getting any easier. Marketers have to deal with countless meetings, tighter deadlines, and increasing demands, all while they have to manage their workflow and monitor campaigns to deliver the results clients, or their business demand.
Because of this, it’s increasingly important that teams have an efficient marketing approval process to better manage their campaigns and streamline the workflow.
But what exactly is a marketingapproval workflowand why do you need one? Here, we’ll look at these questions in more detail and some of the benefits it offers.
In simple terms, amarketing approval workflowis a simple series of steps you follow to develop a marketingcampaign or project. In other words, it’s the road map that leads you from the moment you receive a brief until final approval of the campaign and it includes all the steps in between like gathering feedback, comparing old and new versions updated by design teams, and making sure all the right stakeholders sign off before the deadline.
So, when you design your marketing approval workflow you determine all the steps and identify all the dependencies, rules, and requirements that will take your project from its inception to its completion.
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