Marketing Operations Software: Manage Projects, Approvals & Resources

Marketing teams, brand teams and creative agencies are all required to manage multiple projects simultaneously. Sometimes it can feel overwhelming. Admation is a fully integrated marketing project management software or a marketing operations software solution, specifically designed for the marketing industry to tackle the complexities of creative project management, resource allocation, approval workflows, and marketing compliance.

Admation consolidates all marketing management tools into one platform, saving teams from juggling between spreadsheets, emails, and standalone tools. Admation is built to handle projects end-to-end, from initial project briefing to final brand asset approval, all while maintaining compliance with legal and industry standards.

 

 

Admation’s power comes from its four comprehensive modules, each designed to address critical challenges faced by marketing teams and creative agencies:

 

1. Marketing Project Management

Efficiently manage your marketing campaigns from start to finish. Admation’s marketing project management software provides clear visibility of timelines, tasks, and deliverables, ensuring projects are completed on time and within budget.

Features:

• Online project briefs for consistency and clarity
• Task scheduling and assignment tools
• Centralised communication for improved collaboration
• Customisable templates to streamline campaign setups

 

2. Marketing Resource Management

Admation optimises the use of your marketing resources by providing real-time visibility into marketing departments’ workloads, ensuring the right people are on the right tasks. Prevent creative burnout and boost efficiency with effective marketing resource management (MRM).

Features:

• Task allocation with automated reminders
• Built-in time tracking for accurate project estimates
• Capacity planning to prevent overload
• Resource allocation dashboard for transparency

 

3. Approval Workflow

Simplify and streamline the approval process with Admation’s marketing approval workflows, reducing bottlenecks and eliminating time-consuming email chains. The software provides a structured review process, ensuring that feedback is clear and traceable.

Features:

• Custom approval pathways
• Automated audit trail for compliance
• Centralised feedback and review tools, reducing revision counts
• Batch approval for increased efficiency

 

4. Asset Management

Admation’s digital asset management (DAM) module safeguards your brand identity by organising all brand assets in one secure location. Ensure that only the most up-to-date and approved digital assets that are used in campaigns.

Features:

• Centralised brand asset library
• Permission-based access to assets
• Detailed download and usage history
• Secure storage for all digital files and brand guidelines

Marketing teams today face an increasing demand for faster, more efficient marketing campaigns while maintaining compliance and ensuring top-quality creative output. These challenges can hinder the ability to manage marketing projects effectively, especially without the right tools. Admation offers a comprehensive solution, specifically designed for marketing teams, that addresses the pain points of project management, marketing compliance, and approval workflows. Here’s how Admation can help streamline your processes:

 

1. Limited Project Visibility

Effective marketing project management requires real-time visibility into every phase of the project. However, many teams struggle with outdated methods, such as spreadsheets, which lack transparency. Without a clear, comprehensive overview, it becomes difficult to identify bottlenecks, allocate resources efficiently, and ensure that deadlines are met.

• Key Issue: Teams are often left in the dark regarding project progress, leading to missed deadlines and mismanaged tasks.
• Impact: Without clear visibility, resource allocation is inefficient, and it’s difficult to assess project health in real time.
• Solution: A centralised marketing project management software like Admation provides a real-time dashboard that tracks project milestones, task completion, and resource allocation. This ensures projects stay on track and stakeholders are kept informed.

 

2. Inconsistent Creative Briefs

A structured project briefing process is essential for setting the foundation for successful, marketing strategies and campaigns. Yet, many marketing teams start projects with incomplete or inconsistent briefs, which leads to confusion, miscommunication, and excessive revisions.

• Key Issue: Inconsistent project briefs cause creative teams to work with incomplete or misaligned information, resulting in wasted resources and longer timelines.
• Impact: Without a structured briefing process, projects often suffer from numerous revisions, driving up costs and extending deadlines.
• Solution: Admation’s project briefing tools, including customisable online brief templates, ensure all the necessary details are captured at the outset. This streamlines communication and reduces the likelihood of revision cycles.

 

3. Overloaded Marketing Teams

Efficient marketing resource management is critical to balancing workloads and ensuring that teams aren’t overburdened. Many teams are stretched thin, often leading to burnout or missed deadlines when resources are not managed effectively.

• Key Issue: Without proper resource allocation, marketing teams struggle with managing workloads, leading to reduced productivity and creative burnout.
• Impact: Overloaded teams are unable to meet deadlines and maintain quality, which negatively impacts marketing campaign performance.
• Solution: Admation’s integrated marketing resource management (MRM software) provides real-time visibility into workloads, enabling managers to assign tasks based on capacity and prevent resource burnout.

 

4. Clunky Marketing Approval Workflow Processes

Managing marketing approval workflows is a critical part of the creative process, ensuring that content is reviewed, approved, and compliant before going live. However, many teams still rely on disjointed systems, such as emails and spreadsheets, to manage approvals, leading to delays and inefficiencies.

• Key Issue: Inefficient approval workflows can cause delays, making it difficult for marketing teams to deliver content on time and stay competitive.
• Impact: Lengthy approval processes often lead to missed deadlines and rushed campaign launches, which can compromise quality.
• Solution: Admation streamlines the marketing approval workflows by centralising all feedback and approvals into one platform, ensuring that stakeholders can review content efficiently and approve it in a timely manner.

 

5. Stakeholder Feedback and Approvals Overlooked

Collecting and tracking stakeholder feedback across multiple channels, such as emails and meetings, can be chaotic and prone to errors. It’s easy for vital feedback to be missed or for approvals to be delayed, resulting in high revision counts and project delays.

• Key Issue: Disorganised feedback and approval processes can lead to missed inputs, forcing teams to revisit completed work and increasing the risk of compliance issues.
• Impact: Missed feedback often leads to unnecessary revisions and potential marketing compliance issues, as content might go live without necessary approvals.
• Solution: With Admation’s centralised approval workflow software, all stakeholder feedback is captured and tracked in one place, reducing the risk of missed inputs and streamlining approvals.

 

6. Difficulty Collating Feedback

Feedback can come from a variety of sources—emails, phone calls, or meetings—making it difficult to gather and act upon effectively. The lack of a structured feedback process can lead to delays and miscommunication, affecting the final quality of marketing content.

• Key Issue: Unstructured feedback makes it difficult to collate and act upon comments in an organised manner, leading to confusion and project delays.
• Impact: Incomplete or delayed feedback increases the number of revisions required, slowing down the overall project workflow.
• Solution: Admation’s feedback tools consolidate all feedback in one place, offering a structured method for collecting and reviewing stakeholder input.

 

7. High Artwork Revision Counts

Creative teams often find themselves caught in endless revision cycles, driven by incomplete briefs or unclear feedback. Without a standardised approach to managing projects and feedback, revision counts spiral out of control, wasting time and resources.

• Key Issue: High revision counts are often a result of unclear project briefs or feedback not being communicated effectively.
• Impact: Frequent revisions extend project timelines, add unnecessary costs, and reduce overall productivity.
• Solution: Admation’s marketing project management software integrates tools to track revisions, streamline feedback, and ensure that clear, actionable input is provided from the start, reducing the need for multiple revisions.

 

8. Inefficient Approval Workflow Processes

In marketing, approval workflows are essential to delivering high-quality, compliant content. Yet, many marketers still struggle with processes that are either too complex or too informal, resulting in bottlenecks and delays.

• Key Issue: Inefficient workflows lead to excessive reviews and delays, making it difficult for teams to meet campaign deadlines.
• Impact: Delayed approvals can hurt campaign timelines, affecting time-to-market and the overall success of marketing efforts.
• Solution: Admation’s structured approval workflow tools help streamline the process, ensuring that approvals move through the pipeline without unnecessary delays.

 

9. Handwritten Mark-ups Are Hard to Decipher

Despite advances in digital tools, many marketing teams still rely on outdated methods such as handwritten mark-ups for reviewing creative assets. These notes are often hard to read or interpret, leading to confusion and additional revisions.

• Key Issue: Handwritten mark-ups and unclear feedback slow down the review process and increase the likelihood of errors.
• Impact: Misinterpretation of feedback leads to wasted time and resources as creative teams try to make sense of unclear instructions.
• Solution: Admation offers online proofing tools that allow stakeholders to provide clear, digital feedback, reducing miscommunication and speeding up the approval process.

 

10. Managing Marketing Compliance

With increasing scrutiny on marketing content, compliance is a top priority for brands. Failure to ensure marketing compliance can result in legal issues, fines, and reputational damage. Managing compliance efficiently requires robust systems that provide clear audit trails and streamline approval workflows.

• Key Issue: Inadequate compliance management can lead to costly legal challenges and damaged brand trust.
• Impact: Non-compliant marketing materials can expose brands to legal risks and erode consumer confidence.
• Solution: Admation’s marketing compliance tools provide an automatic audit trail and ensure that all marketing materials are reviewed and approved in line with industry regulations.

 

11. Managing Remote Teams and Stakeholders

With the rise of remote and hybrid work environments, managing communication and collaboration between dispersed teams, project manager and stakeholders has become a significant challenge. Miscommunication and delays in feedback can hinder project progress, particularly when teams are spread across different locations.

• Key Issue: Remote teams face challenges in staying aligned on project goals, feedback, and deadlines.
• Impact: Poor collaboration between remote teams and stakeholders can lead to missed deadlines, miscommunication, and lower-quality output.
• Solution: Admation’s platform provides a centralised space for project tracking, approvals, and communication, making it easier for remote teams to collaborate seamlessly and keep projects on track.

 

Admation is not just another project management tool—it’s an end-to-end marketing project management software that integrates every aspect of marketing operations into one streamlined platform. Whether you’re managing creative projects, handling approvals, allocating resources, or ensuring compliance, Admation offers the tools you need to optimise your workflow. Here’s why marketing teams, creative agencies, legal departments, and brands choose Admation:

 

Optimised for Marketing

Unlike generic project management software, Admation is purpose-built for the marketing department. It understands the unique challenges marketing teams face, such as handling multiple projects, managing creative approvals, and ensuring brand consistency across channels. Admation takes into account the specific demands of creative project management and marketing approval workflows, offering tools that enhance productivity and ensure projects move forward smoothly.

• Benefit: By focusing on marketing needs, Admation helps teams streamline the entire creative process, from project briefing to final approval, while ensuring that compliance is maintained.

 

Marketing Resource Management (MRM)

Effective marketing resource and task management software is crucial for optimising workloads and preventing creative burnout. Admation’s MRM functionality enables teams to manage tasks, track resource capacity, and allocate workloads efficiently across multiple projects. Its real-time dashboard offers visibility into resource availability and task status, ensuring that the right people are working on the right tasks at the right time.

• Benefit: With a powerful MRM software built into the platform, Admation reduces the time spent on resource planning and improves overall team productivity. This helps marketing managers ensure that resources are optimally allocated and projects are delivered on time.

 

Streamlined Workflow

Admation eliminates the need for multiple standalone tools, offering a comprehensive, centralised solution for managing marketing projects. From project briefing to resource management, approvals, and digital asset management, Admation consolidates everything in one platform. This significantly reduces administrative overhead, allowing marketing teams to focus on creative output rather than juggling different systems.

• Benefit: With Admation, teams can work more efficiently, reduce duplication of tasks, and maintain consistency across campaigns, all while having complete visibility over the project lifecycle.

 

Compliance and Audit Trail

Maintaining marketing compliance is critical for protecting a brand’s reputation and avoiding legal issues. Admation’s built-in compliance tools and automatic audit trail ensure that every action, approval, and feedback is recorded, providing transparency and reducing the risk of non-compliance. Teams can easily track project history, making it easier to demonstrate compliance during audits or regulatory reviews.

• Benefit: Admation simplifies marketing compliance by automating audit trails and embedding compliance checks into the project workflow, ensuring that all marketing materials meet legal standards.

 

Increased Collaboration

Admation fosters seamless collaboration between marketing teams, creative agencies, legal departments, and external stakeholders. With its transparent communication tools and shared visibility, team members can easily provide feedback, track project progress, and make approvals in real-time. This collaborative approach helps reduce bottlenecks, improves feedback accuracy, and speeds up project completion.

• Benefit: Admation enables cross-functional teams to work together more effectively, ensuring that everyone stays aligned on project goals and deadlines, and reducing miscommunication.

 

Customisable for Your Needs

Admation’s flexible templates, approval workflows, and resource management tools can be customised to suit the unique needs of any organisation. Whether you’re working on a large-scale marketing campaign or a small creative project, Admation can adapt to your team’s requirements, ensuring a tailored experience that aligns with your specific processes and workflows.

• Benefit: With the ability to customise workflows and templates, marketing teams can maintain consistency across campaigns while accommodating the unique requirements of different projects, teams, or regulatory environments.

 

Admation’s extensive feature set is designed to address every aspect of marketing operations management including project management, marketing compliance, marketing resource management and marketing approval workflows. Below is a detailed overview of Admation’s powerful features, grouped into key categories that enhance resource management, streamline approvals, simplify project management, and ensure compliance.

 

Project Management Features

Admation’s marketing operations management software is built to help teams manage multiple projects more effectively. These features enhance visibility, improve project tracking, and reduce administrative overhead:

1. Real-time Project Dashboard: Monitor progress with a live project overview. This dashboard provides instant visibility into all active projects, allowing marketing teams to make informed decisions based on current project status.
2. Project Overview: Get a clear, up-to-date summary of all your marketing campaigns, including key deliverables and timelines. This helps ensure that no project falls behind and allows for easy tracking across multiple campaigns.
3. Online Briefing Templates: Customisable briefing templates help streamline the project setup process by capturing all essential details upfront. These templates ensure consistency and accuracy, reducing errors and improving project outcomes.
4. Project Details Screen: Provides a consolidated view of all relevant project information, including timelines, milestones, and approval statuses. This feature minimises the need to switch between multiple tabs or documents.
5. On Hold Feature: Place any project on hold without losing important data. Even when paused, you can still access files and add notes to the project, ensuring continuity when the project resumes.
6. Reminders and Alerts: Automated notifications keep stakeholders on track by alerting them of upcoming deadlines and approval requests, helping to prevent delays.

 

Resource Management Software Features

Admation’s marketing resource management software (MRM software) simplifies the allocation of tasks and resources, helping marketing teams optimise their workloads and avoid burnout:

7. Resource Capacity Planning: View the workload of each team member across all projects in a simple graph, helping you balance resources effectively. This tool shows time allocated to tasks and prevents overloading any resource.
8. Brief and Assign Tasks: Quickly assign new tasks to team members, providing brief descriptions, documents, deadlines, and reminders. Tasks can be marked as flexible or fixed based on capacity.
9. Task Reassignment: Project Managers or Marketing Managers can easily reassign tasks with a few clicks when a team member is unavailable or overbooked. This ensures tasks are always in the right hands, keeping projects on track.
10. Comprehensive Task List: View all assigned tasks in one place, including deadlines, who the task is assigned to, and the current progress. This reduces reliance on multiple spreadsheets.
11. Timesheets: Track time spent on tasks and projects with built-in timesheets, ensuring better time management and providing insights for future resource planning.
12. Away Day Board: Manage leave schedules effectively by keeping track of team members’ time off. The board ensures that tasks aren’t assigned when resources are unavailable.
13. Resource Scheduling Templates: Save time by creating reusable templates for resource allocation and task scheduling, simplifying project setup for recurring campaigns.
14. Meeting Scheduler: Schedule meetings directly within Admation, attaching necessary documents and setting attendee reminders, keeping teams aligned on project progress.
15. Resource Reporting Tools: Generate detailed reports on resource allocation, allowing managers to track utilisation, manage deadlines, and control budgetary requirements more effectively.

 

Approval Workflow Features

Admation simplifies the marketing approval process with features that streamline processes, reduce revision cycles, and improve overall efficiency:

16. Approval Checklists: Customisable checklists ensure that all necessary steps are completed before marketing collateral approval, reducing the risk of missed details and improving compliance adherence.
17. Batch Approval: Save time by approving multiple assets or files at once. This is particularly useful for large marketing campaigns with many similar deliverables.
18. Forward for Feedback: Share files easily with internal and external stakeholders for feedback, adding comments, attachments, and deadlines. This feature ensures efficient creative collaboration and keeps the approval process moving.
19. Online Proofing Tools: Review and provide feedback on assets directly within Admation. Internal and external stakeholders can markup, comment, and suggest changes in real-time, improving clarity and reducing revisions.
20. Tiered Approvals: Set up structured, tiered approval workflows to ensure that deliverables pass through the correct channels before final approval. This is particularly important for regulated industries with multiple compliance checks.
21. Reserve Button for Legal Teams: Legal and compliance stakeholders can reserve jobs for review, ensuring they are not missed or duplicated in the workflow.
22. Version Control: Keep track of all versions of a deliverable, enabling teams to view changes and creative feedback side-by-side. This ensures clarity and minimises errors during the revision process.
23. Video Markup: Annotate video content with precise feedback, allowing for faster revisions and more accurate changes to video marketing materials.

 

Marketing Compliance Features

Admation ensures that all marketing materials meet regulatory standards, protecting brands from non-compliance risks through built-in compliance tools:

24. Compliance Audit Trail: Automatically track and record all actions taken on marketing projects, creating a comprehensive audit trail for legal and compliance purposes.
25. Legal Review and Approval Templates: Customise approval pathways to include necessary legal and compliance checks. This ensures that every asset is compliant before being released.
26. Automated Reminders for Compliance: Send reminders to legal teams and other stakeholders to review and approve materials, preventing delays that could affect compliance.
27. Checklists for Compliance: Approval checklists ensure that all compliance measures are addressed before final approval, mitigating the risk of regulatory breaches.

 

Digital Asset Management Features

Admation’s digital asset management (DAM) system centralises the storage of brand assets and marketing materials, making it easier to manage and track them:

28. Centralised Asset Library: Store all final assets and branding guidelines in a secure location, ensuring only the latest approved versions are used in marketing campaigns.
29. Version Control for Assets: Keep track of all changes and previous versions of assets to avoid using outdated or non-compliant materials.
30. Asset Sharing: Easily share assets with internal or external stakeholders, ensuring they have access to the correct materials for their projects.
31. Audit Trail for Asset Usage: Track how and where assets are used, providing a complete history for compliance and brand consistency purposes.

 

Reporting and Insights Features

Admation provides powerful reporting tools that help teams monitor performance, track resources, and ensure project success:

32. Work in Progress (WIP) Reports: Generate reports that track project progress, including task completion, resource allocation, and overall project health.
33. Revision Count Reports: Monitor how many revisions a project has undergone, providing insights into potential bottlenecks or issues in the approval process.
34. Resource Utilisation Reports: Track how resources are being allocated across projects, providing transparency and helping to prevent resource burnout.
35. Project Request Reports: Understand where project requests are coming from and how often, allowing creative teams to plan better for future demand.

 

Admation is the ultimate marketing project management software or marketing operations software for brands, creative agencies, and legal teams looking for a tool that does more than just manage tasks. Its comprehensive modules, and unique features offer a powerful way to streamline workflows, manage marketing processes and resources, and ensure compliance—helping your teams save time, reduce costs, and deliver projects on target.

Ready to transform the way your entire marketing team manages marketing projects? Book a Demo with Admation today and discover how you and entire team can take your marketing workflow to the next level.