Agile Marketing Brief

Complimentary Template

A successful Agile Marketing brief differs from traditional marketing briefs in some key ways. Download our free Agile Marketing brief template to make sure your briefs:


Have clearly defined business goals, target success metrics and scope in terms of brands and segments covered.


Include well-understood and relevant customer pain points and user stories written from the point of view of the target customer.

Cover all bases

Provide reasonable guidance on budget and timeframes.

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    “Using agile techniques, enterprise marketing has significantly compressed innovation project cycle times — in some cases by more than 75%. Velocity increased, on average, by more than 200%.”

    – Embracing Agile, HBR, May 2016