Agile Marketing Brief
A successful Agile Marketing brief differs from traditional marketing briefs in some key ways. Download our free Agile Marketing brief template to make sure your briefs:
Have clearly defined business goals, target success metrics and scope in terms of brands and segments covered.
Include well-understood and relevant customer pain points and user stories written from the point of view of the target customer.
Cover all bases
Provide reasonable guidance on budget and timeframes.
“Using agile techniques, enterprise marketing has significantly compressed innovation project cycle times — in some cases by more than 75%. Velocity increased, on average, by more than 200%.”
– Embracing Agile, HBR, May 2016