Cast your mind back to a time when things were, well, more complicated. A time when couriers delivered ad material, marketing software was hard to use and came with a 200-page user manual, and the shift of revenue from traditional to digital advertising channels had just begun.
Salesforce was just a small company, a free video website called YouTube with its 67 staff was acquired by Google for $1.65bn, and an odd website called Facebook where people answered the question, “What are you doing now?” hit 100 million users.
Simple’s founder, James Charlesworth, saw an opportunity to create a cloud-based technology platform that would connect the various teams involved in launching integrated marketing campaigns in an omnichannel world to get their work done across planning, budgeting, briefing, collaboration, approvals, asset management and reporting.
In October 2017 Aden Forrest joined Simple as chief executive to take the company through its next phase of growth. Aden’s experience in establishing and leading high-growth marketing technology companies – including Marketo and Salesforce in Australasia – is invaluable as Simple looks to reinvent Marketing Resource Management around the core pillars of Work Management, Asset Management and Performance Management.
Simple helps marketers manage the increasing complexity of marketing so they can be more effective and generate a bigger return on their marketing investment. We are creating a world in which marketers finally have one single source of truth that provides complete visibility across marketing planning, creation and reporting; a world that gives organisations one holistic view of how marketing creates compelling customer experiences; and a world that knows and values the impact marketing has on their organisation.