The powerful hubfor marketing and comms teams
“We’ve seen marketing operations provide a 15 to 25 percent improvement in marketing effectiveness, as measured by Return on Investment and Customer-Engagement metrics.”
Reinvent how teams get things doneMarketing’s short-term adaption must pivot to medium-term stabilisation and reorientation.
Strategy
Insights to improve customer experience and results
Make your strategy a reality by shifting resources and activity to your priorities – a proven predictor of increasing ROI. Then track execution to identify cost savings and new growth opportunities
- Central portfolio visibility, dashboards and calendars
- Activity and spend analysis, including cost saving opportunities
- Performance and operational reporting
Planning
Full visibility of all your activity and spend
Get complete clarity of all marketing and communications activity, budgets and calendars so you can drive cost-effective revenue and customer growth
- Portfolio planning, calendaring, and work allocation
- Campaign management dashboard
- Budget and spend management
Execution
Seamlessly manage creative production with your agencies
Streamline the day-to-day delivery of your marketing and comms through efficient processes, governance and collaboration so you can concentrate on creating amazing customer experiences across all channels
- Collaboration suite, including Teams integration
- Approval workflows and compliance
- Asset markup and library
- Work management and Kanban boards
Review
Track and optimise your performance
Create a feedback loop to track progress – and improve your results and customer engagement. Centralise insights from disconnected marketing tools to create a single view of performance
- Performance dashboards
- Customised reporting
- Integrations with your marketing execution tools