The powerful hubfor marketing and comms teams

“We’ve seen marketing operations provide a 15 to 25 percent improvement in marketing effectiveness, as measured by Return on Investment and Customer-Engagement metrics.”

– McKinsey and Company

Strategy

Insights to improve customer experience and results

Make your strategy a reality by shifting resources and activity to your priorities – a proven predictor of increasing ROI. Then track execution to identify cost savings and new growth opportunities

  • Central portfolio visibility, dashboards and calendars
  • Activity and spend analysis, including cost saving opportunities
  • Performance and operational reporting

Planning

Full visibility of all your activity and spend

Get complete clarity of all marketing and communications activity, budgets and calendars so you can drive cost-effective revenue and customer growth

  • Portfolio planning, calendaring, and work allocation
  • Campaign management dashboard
  • Budget and spend management

Execution

Seamlessly manage creative production with your agencies

Streamline the day-to-day delivery of your marketing and comms through efficient processes, governance and collaboration so you can concentrate on creating amazing customer experiences across all channels

  • Collaboration suite, including Teams integration
  • Approval workflows and compliance
  • Asset markup and library
  • Work management and Kanban boards

Review

Track and optimise your performance

Create a feedback loop to track progress – and improve your results and customer engagement. Centralise insights from disconnected marketing tools to create a single view of performance

  • Performance dashboards
  • Customised reporting
  • Integrations with your marketing execution tools
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