To address these issues, Sportsbet implemented Jobs in Simple, which was designed to help marketers manage less complex jobs and always-on marketing activity.
Simple’s marketing operations platform enables customers to standardise briefing through the use of customised forms.
Briefing templates were implemented to ensure all marketing requests were logged with all the information required by the studio.
“Every job requires a brief to be filled out in Simple,” Walker says. “That includes prompts asking requestors to fill out fields they may not have thought about.”
Sportsbet is also using Simple to reduce inefficiencies when it comes to managing handovers for work that changes designers mid-project, and for tracking the flow of work from creation to approval via a digital kanban-style board, as well as to help with marketing resource management.
“We use Simple Jobs to share the workload and the Workflow view to track the stage we’re at in a job,” Walker says. “If someone’s workload is too great, they can put a job back on the Jobs board.”