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From balancing your marketing mix to zero-based budgeting and feasibility checks - Sara Gonzalez (CMO at Simple) interviews Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the modern era. Click here to watch.
WatchFalling foul of the corporate watchdog for breaching advertising rules can cost your company millions. Download Simple's 10-step Marketing Risk & Compliance checklist and ensure all your campaigns comply with all the relevant regulations as well as ticking all your internal compliance boxes. Click here to download
DownloadAll modern marketing teams must develop efficient marketing processes that utilise the latest tools to help them maximise output, maintain quality, meet compliance requirements and maximise results. To help marketing teams come to grips with these new requirements, Simple has developed 5 essential workflows to help busy marketing teams work more effectively. Download this eBook and help your marketing team reduce complexities, increase speed and create more effective marketing.
DownloadWe’ve all been there - you re-read a brief, it sounds spot-on and then bam - you're locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with the realisation that this may never end. In this webcast, former global marketing and creative director for McDonald’s Joe Talcott, shares with us his top tips on how you can 'brief brilliantly' and get results.
WatchEmail marketing campaigns rarely begin with a brief, though they may be initiated by a request from the sales team or other department. Download and customise this template by assigning work and adding approvers to reflect your organisational structure.
DownloadMany enterprise marketing departments have a digital team with a more agile marketing workflow than a traditional brand marketing team. Each digital marketing team must choose the agile marketing process that best suits them. Download this complimentary agile marketing workflow developed for a self-sufficient digital team working in sprints.
DownloadThe ever-present challenge for most content marketing teams is to create highly engaging content at scale. This content marketing campaign workflow was designed for an in-house team working from an existing strategy. Download this complimentary customisable template to kick start your content marketing campaigns.
DownloadIt's relatively straight-forward to manage agile marketing in one small team, but it can be a different story to scale agile marketing processes across an entire marketing department. That's why we've identified 9 agile marketing tools that will help make your broader agile marketing organisation simply awesome. Click here to view
DownloadMarketers know they need to be more agile. But how to get there? And what does 'agile' really mean? Is agile marketing right for your team? We’ve gathered together more than 100 need-to-know insights, statistics, observations and comments on agile marketing to help you achieve greater agility in your marketing team. Click here to read
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