Resource Library

Insights, Interviews and a whole lot of Inspiration!

  • Research

    MRM in the Age of Intelligence

    We joined forces with the Australian Marketing Institute to lift the lid on the complex world of Marketing Resource Management. In quantitative research and interviews with more than 300 marketers, we uncovered some fascinating insights. Download the report today!

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  • Webcast

    9 Ways to Modernise Your Marketing Plan

    From balancing your marketing mix to zero-based budgeting and feasibility checks - Sara Gonzalez (CMO at Simple) interviews Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the modern era. Click here to watch.

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  • Template

    10-Steps to Mastering Marketing Compliance

    Falling foul of the corporate watchdog for breaching advertising rules can cost your company millions. Download Simple's 10-step Marketing Risk & Compliance checklist and ensure all your campaigns comply with all the relevant regulations as well as ticking all your internal compliance boxes. Click here to download

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  • eBook

    5 Essential Workflows for Time-Poor Marketers

    All modern marketing teams must develop efficient marketing processes that utilise the latest tools to help them maximise output, maintain quality, meet compliance requirements and maximise results. To help marketing teams come to grips with these new requirements, Simple has developed 5 essential workflows to help busy marketing teams work more effectively. Download this eBook and help your marketing team reduce complexities, increase speed and create more effective marketing.

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  • Webcast

    Brilliant Creative Briefs: How to Get the Best Work From Your Agencies

    We’ve all been there - you re-read a brief, it sounds spot-on and then bam - you're locked in an ongoing back-and-forth with your agency making countless changes and all of a sudden you’re hit with the realisation that this may never end. In this webcast, former global marketing and creative director for McDonald’s Joe Talcott, shares with us his top tips on how you can 'brief brilliantly' and get results.

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  • Template

    Email Marketing Campaign Workflow Template

    Email marketing campaigns rarely begin with a brief, though they may be initiated by a request from the sales team or other department. Download and customise this template by assigning work and adding approvers to reflect your organisational structure.

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  • Template

    Digital (Agile) Marketing Campaign Workflow Template

    Many enterprise marketing departments have a digital team with a more agile marketing workflow than a traditional brand marketing team. Each digital marketing team must choose the agile marketing process that best suits them. Download this complimentary agile marketing workflow developed for a self-sufficient digital team working in sprints.

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  • Template

    Content Marketing Workflow Template

    The ever-present challenge for most content marketing teams is to create highly engaging content at scale. This content marketing campaign workflow was designed for an in-house team working from an existing strategy. Download this complimentary customisable template to kick start your content marketing campaigns.

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  • Inspiration and Infographics

    Agile Marketing Tools : 9 Essential Items You’ll Need to Scale Agile Marketing

    It's relatively straight-forward to manage agile marketing in one small team, but it can be a different story to scale agile marketing processes across an entire marketing department. That's why we've identified 9 agile marketing tools that will help make your broader agile marketing organisation simply awesome. Click here to view

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