Resource Library

Insights, Interviews and a whole lot of Inspiration!

  • Webcast

    Turns out, your workflow matters

    The rise in digital means there’s now increased pressure for our teams to produce, distribute and measure more content across more channels. We partnered with The Australian Marketing Institute and Wipster to discuss how leading brands such as Sephora, Xero and Sportsbet have transformed their planning and creative workflows to stay ahead of their competition. Watch the webcast

    WATCH
  • Template

    Workflow Template – Campaigns

    We sat down with our consulting team and put together the ultimate Workflow Campaign Template to help take your team from Brief, to Concept, Creative and Final Creative as efficiently and painlessly as possible. Download your complimentary template and start streamlining your workflows today.

    Download
  • Webcast

    9 Ways to Modernise Your Marketing Plan

    From balancing your marketing mix to zero-based budgeting and feasibility checks - Sara Gonzalez (CMO at Simple) interviews Jennifer Johnson (Rogue Consulting) and Kate Gunby (Guided by Numbers) to break down planning for the modern era. Click here to watch.

    Watch
  • eBook

    Changing Structure of Marketing in the Age of Disruption

    "The defining challenge of marketing in the 21st Century is structural." So how should you structure your marketing team in this era of change and disruption? From centralised to hub-and-spoke, we bring you insights and conversations on the key trends, and a 6-step process for getting your team structure right. Download here

    Download
  • eBook

    9 Ways to Modernise Your Marketing Plan

    With new digital channels emerging every six months, are traditional planning processes keeping pace with modern marketing requirements? From zero-based budgeting, continuous calendar planning, feasibility reviews and more: we've got nine solutions to help bring your marketing plan into the modern era! Click here to download

    EBOOK
  • eBook

    How to Write the Perfect Brief

    We’re all so busy, who has time to write a proper creative? Sometimes it can just be easier to send a quick email and fix it later. But the hidden costs of poor briefing can mount up quickly. Learn how to write the perfect brief and read how brands are turning great briefs into great results. Click here to download

    Download
  • Template

    10-Steps to Mastering Marketing Compliance

    Falling foul of the corporate watchdog for breaching advertising rules can cost your company millions. Download Simple's 10-step Marketing Risk & Compliance checklist and ensure all your campaigns comply with all the relevant regulations as well as ticking all your internal compliance boxes. Click here to download

    Download
  • Template

    How Simple Makes Marketing Teams More Efficient

    From planning to marketing process, asset management, approvals -- and more -- here are 7 areas in which Simple can save your marketing team time, boost effectiveness, reduce waste and minimise risk. Click here to download

    Download
  • Webcast

    10 things i hate about marketing

    Do you spend hours everyday planning your marketing activity in Spreadsheet Hell? Is your legal team better known as the Department of Business Prevention? Marketing shouldn’t be that hard. Join Simple's Rob Brown and Sara Gonzalez as they reveal 10 of the most common time-wasters that stop marketers getting their work done — and the solutions. Click here to watch

    Watch
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