The shift to a more centralised — and a more customer-centric — marketing organisational chart is on. We discussed the key influences reshaping marketing with more than a dozen global thought leaders and chief marketing officers in our special report, The Changing Structure of Marketing Departments in the Age of Disruption.
Now we’ve documented what those changing marketing org charts look like in this bumper infographic. In it, we’ve included 9 examples of modern marketing org chart structures.
CMOs know the marketing organisational chart needs to change. But no one single structure is dominating.
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THE CHANGING STRUCTURE OF MARKETING IN THE AGE OF DISRUPTION
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