Our Leadership

Experience, passion and the ability to make it happen – meet the Leadership behind Simple.

Aden Forrest – Chief Executive Officer

Simple solves a big strategic problem for business. Just as Salesforce did for sales, Simple gives companies visibility into the effectiveness of their total marketing expenditure by enabling them to plan, review and optimise their marketing operations with the same excellence and efficiency they expect from other parts of their organisation.”

Aden became CEO of Simple in October 2017 and is well on his way to bringing his vision for Simple to life. He has a proven track record in establishing and leading high-growth marketing technology companies. He established marketing automation firm Marketo as its founding managing director in APAC, and helped to establish Salesforce as country manager for NZ, and then director of enterprise sales in Australasia. Highly effective, driven and motivating – these are just a few of the words that have been used to describe our fearless leader.

Bob Mohan – Chief Finance Officer

One thing that stands out most for me is the maturity in Simple’s management team — the basis in reality of what it’s aspiring to build. We’re getting away from this moonshot unicorn focus to building something that works.”

Bob is a corporate finance leader with more than 20 years of experience gained largely in Silicon Valley and Sydney. Following a traditional start in public accounting, Bob entered the world of high-growth start-ups and technology companies during the dot-com boom cycle in 1998. He served as Director of Finance for a Sony Music incubated company and then began an 11-year journey with Google, where he worked through Google’s IPO and then established, built and managed a 15-member mergers and acquisitions finance team over a period of six years.

Joe Jarrett Simple EMEA

Joe Jarrett – Managing Director, EMEA

“In a rapidly evolving marketplace, the balance between innovation, customer service and brand promise is key to any brand’s agenda. Marketers demand a solution that includes best-in-class software, process management and measurement tools that can have a profound impact on planning, creative, workflow, and reporting… Simple really!”

Joe is a successful business leader who brings more than 25 years’ experience in establishing and growing technology companies across the marketing and advertising industries. He is a collaborative leader who builds high levels of capability and engagement from his client-focused teams, embedding customer-centric values within a culture of continuous improvement. Prior to joining Simple in June 2018, Joe performed a variety of C-level roles for companies such as Adgistics, Adstream and Quickcut.

Wolfgang von Enckevort Simple CTO

Wolfgang von Enckevort – Chief Technology Officer

“Introducing Simple’s Intelligent Marketing Platform to the Microsoft Business Solution ecosystem presents us with the unique opportunity to reinvent MRM for enterprise and corporate organisations – at scale and anywhere in the world.”

Wolfgang oversees Simple’s Research and Development, Product Management and Strategic Partnership departments and also devises also devises global solution delivery strategy and process. Prior to joining Simple, Wolfgang held chief technologist and executive management roles at multi-national advertising and marketing software vendors Quickcut, Adstream and Adgistics, and later established award-winning customer engagement and Microsoft solution consultancy Vepro. Wolfgang brings a striking combination of entrepreneurial vision, industry thought leadership and can-do-attitude to Simple’s executive leadership team.