Our Leadership

Experience, passion and the ability to make it happen – meet the Leadership behind Simple.

Aden Forrest, CEO of Simple

Aden Forrest – Chief Executive Officer

Simple solves a big strategic problem for business. Just as Salesforce did for sales, Simple gives companies visibility into the effectiveness of their total marketing expenditure by enabling them to plan, review and optimise their marketing operations with the same excellence and efficiency they expect from other parts of their organisation.”

Aden became CEO of Simple in October 2017 and is well on his way to bringing his vision for Simple to life. He has a proven track record in establishing and leading high-growth marketing technology companies. He established marketing automation firm Marketo as its founding managing director in APAC, and helped to establish Salesforce as country manager for NZ, and then director of enterprise sales in Australasia. Highly effective, driven and motivating – these are just a few of the words that have been used to describe our fearless leader.

Joe Jarrett Simple EMEA, COO

Joe Jarrett – Chief Operating Officer

“In a rapidly evolving marketplace, the balance between innovation, customer service and brand promise is key to any brand’s agenda. Marketers demand a solution that includes best-in-class software, process management and measurement tools that can have a profound impact on planning, creative, workflow, and reporting… Simple really!”

Joe is a successful business leader who brings more than 25 years’ experience in establishing and growing technology companies across the marketing and advertising industries. He is a collaborative leader who builds high levels of capability and engagement from his client-focused teams, embedding customer-centric values within a culture of continuous improvement. Prior to joining Simple in June 2018, Joe performed a variety of C-level roles for companies such as Adgistics, Adstream and Quickcut.

Joe Raphael – Managing Director, APAC

“Simple’s new Intelligent Marketing Platform really goes the extra mile for marketing teams to connect marketing plans to workflows, campaigns, and results – for the first time closing the loop so marketers can measure the true return on their total marketing investment. It’s also exciting to be part of a team that is growing globally with the support of partners such as Microsoft.”

Joe is a transformational leader with two decades of international ICT and SaaS experience. Prior to joining Simple in October 2018, Joe was Regional Director – APAC for NationBuilder and previously held sales leadership roles at BlueJeans Network and Singtel Optus. He is passionate about extracting the best from Simple’s APAC operations through a strong focus on individual engagement and team culture.