Our Leadership

Experience, passion and the ability to make it happen – meet the Leadership behind Simple.

Aden Forrest – Chief Executive Officer

“Simple solves a big strategic problem for business. Just as Salesforce did for sales, Simple gives companies visibility into the effectiveness of their total marketing expenditure by enabling them to plan, review and optimise their marketing operations with the same excellence and efficiency they expect from other parts of their organisation.”

Aden became CEO of Simple in October 2017 and is well on his way to bringing his vision for Simple to life. He has a proven track record in establishing and leading high-growth marketing technology companies. He established marketing automation firm Marketo as its founding managing director in APAC, and helped to establish Salesforce as country manager for NZ, and then director of enterprise sales in Australasia. Highly effective, driven and motivating – these are just a few of the words that have been used to describe our fearless leader.

Bob Mohan – Chief Finance Officer

One thing that stands out most for me is the maturity in Simple’s management team — the basis in reality of what it’s aspiring to build. We’re getting away from this moonshot unicorn focus to building something that works.”

Bob is a corporate finance leader with more than 20 years of experience gained largely in Silicon Valley and Sydney. Following a traditional start in public accounting, Bob entered the world of high-growth start-ups and technology companies during the dot-com boom cycle in 1998. He served as Director of Finance for a Sony Music incubated company and then began an 11-year journey with Google, where he worked through Google’s IPO and then established, built and managed a 15-member mergers and acquisitions finance team over a period of six years.

Kiran Jassi – Chief Delivery Officer

“Software can be overwhelming at the best of times, so we like to keep it as easy as possible. In everything we do we put our customers first, if it doesn’t enhance your experience with us or make it easier for you to do business with Simple, we simply don’t do it.”

Kiran is a highly motivated and effective operations specialist with close to 15 years’ experience in service delivery and staff leadership. His ability to develop and execute customer strategies with measurable success, internal capabilities, and solid understanding of contract and commercials give him the ‘right stuff’ to allow Simple to ‘WOW’ our customers with every interaction. Prior to joining Simple in January 2018, Kiran led Redback Conferencing’s delivery team for three years and spent seven years as an Operations Business Manager for Fuji Xerox Global Services.

Sara Gonzalez – Chief Marketing Officer

“Marketing can be very overwhelming. I love the fact that we’re providing marketers with one central workplace that allows us to create standard operating procedures, while giving the rest of business complete visibility. It’s about time.”

Sara began her career with Arkadin Global Conferencing as it launched in Australasia, then joined Redback Conferencing during its start-up phase. Over the next seven years she successfully helped them grow to become the largest provider of digital events in Australia and an employer of choice. From the rise of MarTech to the importance of the Customer Experience, Sara has spent the past ten years turning what-ifs into reality and knowledge into practice. She also spent two years consulting to a range of organisations on using digital events to run successful lead-generation programs.

Suresh Sood – Director of Strategic Partnerships

“The Simple ecosystem of partners is transforming brand and customer experiences for superior financial returns through re-engineering the planning, reviewing and optimisation of all marketing activities. This represents a reinvention of Marketing Resource Management for the 21st century and new media.”

Suresh previously served as a Senior Vice President of Reuters Consulting creating and implementing innovative B2B online services and driving new revenue streams for banks across Asia. During his time as Data Scientist at Chartered Accountants Australia & New Zealand, he was instrumental in helping professionals embrace the vision of the “Predictive Accountant” adopting cloud, AI and analytic technologies. During his free time, he conducts and writes research projects on the importance of social media brand storytelling.

Winston Bayne – Chief Sales Officer

“It’s a pretty exciting time for marketing. Over the years my team and I have witnessed the rise of MarTech and are now right at the forefront of it.”

Winston has a track record of building successful sales teams that can bring marketing technology platform solutions to the Asia Pacific market, generating strong revenue growth. Winston spent more than six years at Citrix Cloud Services in roles spanning Enterprise Sales and Sales Leadership, and for three years was APAC Sales Director at Marketo, where he was instrumental in leading experienced sales teams, developing regional go-to-market strategies and enabling, educating and empowering channel partners.

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