Our Leadership

Experience, passion and the ability to make it happen – meet the Leadership behind Simple.

Aden Forrest – Chief Executive Officer

Simple solves a big strategic problem for business. Just as Salesforce did for sales, Simple gives companies visibility into the effectiveness of their total marketing expenditure by enabling them to plan, review and optimise their marketing operations with the same excellence and efficiency they expect from other parts of their organisation.”

Aden became CEO of Simple in October 2017 and is well on his way to bringing his vision for Simple to life. He has a proven track record in establishing and leading high-growth marketing technology companies. He established marketing automation firm Marketo as its founding managing director in APAC, and helped to establish Salesforce as country manager for NZ, and then director of enterprise sales in Australasia. Highly effective, driven and motivating – these are just a few of the words that have been used to describe our fearless leader.

Bob Mohan – Chief Finance Officer

One thing that stands out most for me is the maturity in Simple’s management team — the basis in reality of what it’s aspiring to build. We’re getting away from this moonshot unicorn focus to building something that works.”

Bob is a corporate finance leader with more than 20 years of experience gained largely in Silicon Valley and Sydney. Following a traditional start in public accounting, Bob entered the world of high-growth start-ups and technology companies during the dot-com boom cycle in 1998. He served as Director of Finance for a Sony Music incubated company and then began an 11-year journey with Google, where he worked through Google’s IPO and then established, built and managed a 15-member mergers and acquisitions finance team over a period of six years.

John Merritt – EVP & GM, Americas

“Simple was created to solve the marketers challenges of today and tomorrow, simplifying the business of marketing to drive productivity, profitable revenue and market growth.”

John Merritt is Simple’s EVP & GM of Americas responsible for general management and growth for the region. He previously served at Marketo, where he established their Value Consulting Sales Practice in multiple countries. Earlier, John served in key growth roles at spin-off organisations from Leo Burnett, Verint Software and Arthur Andersen. He holds a BBA from the University of Texas, San Antonio and completed Executive Programs at both Kellogg School of Management and MIT Sloan School of Management.

Kiran Jassi – Chief Delivery Officer

“Software can be overwhelming at the best of times, so we like to keep it as easy as possible. In everything we do we put our customers first, if it doesn’t enhance your experience with us or make it easier for you to do business with Simple, we simply don’t do it.”

Kiran is a highly motivated and effective operations specialist with close to 15 years’ experience in service delivery and staff leadership. His ability to develop and execute customer strategies with measurable success, internal capabilities, and solid understanding of contract and commercials give him the ‘right stuff’ to allow Simple to ‘WOW’ our customers with every interaction. Prior to joining Simple in January 2018, Kiran led Redback Conferencing’s delivery team for three years and spent seven years as an Operations Business Manager for Fuji Xerox Global Services.