Work management

Meet the Leadership Team at Simple

  • by Lara Sinclair
  • 5 months ago

At Simple, we have big plans to reinvent Marketing Resource Management and make many more marketing teams more effective in 2018. Today, we wanted to introduce you to the leadership team that will make it happen as they run through some of their priorities for next year.

Aden Forrest – Chief Executive Officer

Aden Forrest on MRM 2.0

What was the highlight for your Simple team in 2017?
Recruiting an outstanding management team.

What is your top priority in 2018?
To execute for every one of our customers and prospects to a level that exceeds their expectations.

What trends did you see affecting marketing during 2017?
The importance of marketing content coordination, compliance and delivering an exceptional customer experience.

What new or emerging technology do you think will have the biggest impact on marketing in 2018?
The rebirth of Marketing Resource Management.

What secret piece of advice do you have for a CMO looking to implement an MRM solution in 2018?
Understand all of your customer touchpoints, appreciate all of the content that drives them and coordinate a consistent voice across them all.

What’s your New Year’s resolution?
To invigorate the MRM market in ANZ and open up the US and UK markets with the same passion and focus.

 

Sara Gonzalez – Chief Marketing Officer

Sara Gonzalez on MRM 2.0

What was the highlight for your Simple team in 2017?
I can actually pinpoint the exact moment. ‘Who do we want to be? Why do we exist? How are we helping marketers?’ Once we agreed on this as a team, everything started to fall into place.

What is your top priority in 2018?
I’m sure I’ll get plenty of nods when I say productivity. We’re in the process of implementing our new tech stack so the goal is to ensure it’s working for us the way we need it to. If we have the right tools in place then we can move a lot faster.

What secret piece of advice do you have for a CMO looking to implement an MRM solution in 2018?
This get said a lot, but you need to set goals and loop back. Take at look at what all your teams are doing, measure the time and costs it takes you to get to market and then decide on your benchmarks. It’s important to regularly reflect on what you’ve achieved as a team, celebrate the wins, and tweak and learn.

What’s your New Year’s resolution?
To attend at least two sales/customer success meetings per month. We need to learn more about why our customers are looking to Simple, what their pain points are, and how they’re using the platform.

 

Bob Mohan – Chief Financial Officer

Bob Mohan on MRM 2.0

What is your top priority in 2018?
Ensure our financial forecast becomes a reality to benefit all stakeholders.

What trends do you see affecting marketing during 2017-18?
In Australia, increasing competition (eg. Amazon, Aldi, ING) will challenge the oligopolies to deliver and market more value-based propositions.

What’s your New Year’s resolution?
Focus more attention on what is New and Next by relying on policies and processes to handle the Now.

 

Winston Bayne – Chief Sales Officer

Winston Bayne on MRM 2.0

What was the highlight for your Simple team in 2017?
Moving our resources and team around our customers to better support them.

What is your top priority in 2018?
Expanding our global reach, specifically the US and Europe

What trends did you see affecting marketing during 2017?
MarTech consolidation as a reaction to the huge number of tools out in the market, which is growing each day.

What new or emerging technology do you think will have the biggest impact on marketing in 2018?
I believe MRM 2.0 will have the biggest impact (that’s why I am here). With the massive growth in all the different pieces across the MarTech stack, all these tools need to be managed and consolidated and MRM should be on every CMO’s radar.

What secret piece of advice do you have for a CMO looking to implement an MRM solution in 2018?
Ensure you get the business units outside of marketing onboard (Legal, Compliance, Finance, and so on) to maximise adoption and ROI. Too many times MarTech apps get purchased and end up on the shelf.

What’s your New Year’s resolution?
Increase the cross-functional working relationships across our business. The more our teams are talking and working together, the better the outcomes for our customers.

 

Simon Wheeler – Chief Technology Officer

Simon Wheeler on MRM 2.0

What is your top priority in 2018?
Ramping up product delivery against 3 key areas of the business: work management, asset management and performance management; and then building out a range of integrations with key partners.

What trends did you see affecting marketing during 2017?
Increasing traction for agile marketing, which is starting to change the way marketing teams work, and has translated to a growing demand for Simple’s agile Jobs platform.

What new or emerging technology do you think will have the biggest impact on marketing in 2018?
From my perspective, Blockchain is a big one: using the technology as a secure way to track the ownership of assets across trust boundaries, moving from centralised to distributed ledgers, and enforcing trust and collaboration across multiple parties. It will enhance the way marketers communicate with agencies, and our goal is to simplify this as much as possible.

What’s your New Year’s resolution?
Do whatever it takes to see improved NPS scores for all Simple customers.

Simple’s marketing operations platform helps marketing teams better manage their resources to be more efficient and effective. Book a Demo to learn more.

 

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