Brand & Marketing Director

  • by
  • 3 weeks ago

Website Simple.io

About Simple.io:

At Simple, we’re helping brands plan, create and optimise all their marketing activities to deliver exceptional customer experiences across every marketing touchpoint.

Our cloud-based platform provides a central workplace and source of truth that empowers marketing teams and their agencies with one view across all channels. Streamline collaboration, effectively manage budgets and workflows, automate approval processes, and unlock insights across teams, processes and campaigns.

Less complexity and more effective marketing? Simple.

About the Position:

Are you keen to reshape a technology category?

After many years of regional success, Simple is ready to take its new approach to marketing planning global. We are now ready to support a global Brand & Marketing Executive to drive our disruptor / market making ambition.

You will be an experienced brand and marketing executive with a great understanding of global SaaS marketplace, digital customer engagement and experience management disciplines.

Ideally you will have a natural authority and will be respected for the knowledge and experience you bring to the table. You will be responsible for Simple’s brand vision and executional strategy. You will also be strategic and commercial – as you will make a real difference to our (and our customers) business.

If you have the passion, drive and experience to create a global brand – we want to hear from you.

Key Responsibilities:

  • be Simple’s brand champion, market voice and overall market creator
  • define and drive a cohesive brand & marketing strategy across all of Simple’s products and services to meet current and future market needs
  • continually analyse trends by region, customer segment, distribution channel, content source and product line to strengthen Simple’s brand and identify potential new market opportunities
  • oversee the global execution of Simple’s brand strategy, to create initial leads and then turn them into prospects and finally with the help of the wider business , advocate Simple’s applications and services
  • build and manage a team of global and regional marketing executors (both direct and indirect) to ensure the Simple brand reflects the company’s stated values and deliverables

Essential Skills & Experience:

  • Bachelor’s degree as a minimum
  • 10+ years relevant brand & marketing management experience in a software business (Software as a Service – SaaS, based would be ideal)
  • Experience in Marketing Resource Management (MRM), Customer Relationship Management (CRM), digital marketing, media and advertising platforms and services.
  • Strong leadership and project management skills
  • Track record of successful brand development, launch & management, including development and launch of SaaS offerings
  • Experience in managing a direct & indirect team of globally dispersed stakeholder relationships
  • Experience working in a fast paced and creative environment
  • Must be flexible and comfortable in a state of change, high growth and process development
  • Demonstrated decision making, problem solving and negotiation skills
  • Ability to thrive on cross-functional collaboration, as this role must partner successfully with our international teams including Sales, Product, Development, Finance, and Commercials
  • Demonstrated people and time management skills to achieve performance goals
  • Ability to drive and influence stakeholder across organizational boundaries through extremely strong negotiation, organizational, and verbal communication skills
  • Excellent presentation skills (remote and in person), including an ability to communicate at both a market, technical and a business level, developing trust and confidence with a wide variety of stakeholders/audiences
  • Robust Marketing Planning, Automation and CRM experience & knowledge
  • Additional languages are a plus
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