The Changing Structure Of Marketing
In the Age of Disruption.
Marketers know their organisation needs an overhaul, but many are struggling to formulate their team structures as the industry is disrupted by new technologies.
The key trends reshaping marketing and how CMOs are restructuring their teams.
the new structure
Where the CMO fits with the chief customer experience officer and the chief digital officer in the new hierarchy.
How brands in Australia, the US and UK are coping with the changing landscape.
“The defining challenge for marketing in the 21st century is structural.”
– – Forbes