Simple Squad

A day in the life of enterprise account director Sophie Stefanetti

    Most mornings my day begins with a hit-and-miss routine that involves me trying to get out the door with a 2.5 year-old in the house. My secret is being as organised, structured and focused as possible.

    I also like to meditate but it’s not always possible. Thank god for coffee.

    From there my goal is to complete as many sales activities as possible to generate our business results.

    I listen to business podcasts on the way into work (sales, marketing, industry, enterprise, and so on) and will scroll through LinkedIn and Sales Navigator for any leads or updates that I can utilise through my day.

    Once I’m at my desk, I’ll set up my day and update SFDC when relevant. Then I kick into prospecting – emails, IMs, calls, follow-ups — whatever I can achieve in that time block. Ideally, this will lead to a number of meetings/calls scheduled that day that will build and evolve our pipeline.

    I also like to run a quick scan of industry media in case of any noteworthy updates within the past 24-48 hours that might be worth mentioning during client/prospect interactions.

    The afternoon usually includes meeting follow-ups, proposals and, at this stage, while the pipeline is warming up, more prospecting!

    I also like to use this time to connect with other stakeholders of the business.  As we are a small, agile team, I believe it’s important to connect and communicate with various team members regularly to learn and share as we are all working towards the same goal.

    Which Simple value do I think I best represent? It would have to be “Be Curious”.  I thrive on learning and problem-solving: when I get to the end of the day and I have learned something new, I deem that a day well spent.


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